The Way of the Tortoise

Let me start a little distant from the Way of the Tortoise.

People running Solo Build It sites are on the whole happy to refer to themselves as SBIers. They follow a simple concept:

  • You don't have a successful repeat business income until you have 'warm' customer base.
  • You don't have a warm customer base until you have the traffic visiting your site.
  • You don't have the traffic visiting your site until you have good, desirable content.

Its a building process for Solo Build It websites referred to as:

C - T - P - M

  • Content
  • Traffic
  • Pre-sell
  • Monetization

It's the skeleton on which the muscle, tissue, organs etc. of a successful web business are fixed. I call it the skeleton because it provides strength, support, shape and form for the other parts of the business building model.

Now SBIers know that this model works - yes there's a lot more detail and Solo Build It gives you all that - but at the core, there is the C - T - P - M business model. Deviate from the model and you risk having a business that doesn't work, deviate from the detail that Solo Build It gives you and you risk having a business that doesn't work. Stick with the model and the rest of the detail and eventually you are going to have a successful working online business.

Now, here's the quirky bit: Most SBIers don't come to Solo Build It on first time of setting up their web activity. Most of them come to Solo Build It after they've tried all sorts of other web offers - some are good, some are not so good, but none are as inclusive as Solo Build It.

What it does mean is that many SBIers have already experienced much of the receiving end of online selling activities. There are a lot of get-rich-quick schemes, a lot of one-time-offers, a lot of how to make a fast buck schemes. Many of us have been tempted to buy into some of them, and with some of them (not all) we regret it later.

Our Solo Build It activities come as a breath of fresh air.

Now before we go further, let me tell you a story, originally told by an old Greek chappie called "Aesop". See it as something of the depth of the Way of the Tortoise.

The Hare and the Tortoise

A hare was one day making fun of a tortoise for being so slow. "Hang on a moment", said the tortoise; "I'll run a race with you, and I bet I win!"

"Okay" said the hare, laughing, "have it your way!"

It was agreed that the fox would set the course and be the judge for the race.

The time arrived for the race and the hare set off at full speed, whilst the tortoise took one sure but deliberate step after another.

The hare was soon far ahead. So far ahead in fact that he felt confident enough to take a short rest, and soon settled on a mound of soft grass at the side of the road where he fell asleep.

Meanwhile, the tortoise took one sure but deliberate step after another, and eventually passed the sleeping hare, and went on to reach his goal.

Some time later, the hare woke up, and made a mad dash for the finish line only to find the tortoise already there.

And the moral of the story? Slow and steady wins the race

Our SBIers (who have already seen the get-rich-quick schemes, the one-time-offers, and the how-to-make-a-fast-buck schemes) appreciate the story of the Hare and the Tortoise.

They follow the Way of the Tortoise.

They take one sure and deliberate step after another, knowing that that is the way to reach their own goal.



If you like the idea of following the way of the tortoise and want to know more about C - T - P - M, and some of the detail that goes with it follow these links to see the C - T - P - M overview or Solo Build It Action Guide



Way of the Tortoise

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